Thoughtfully designed packaging that combines functionality with premium aesthetics.
Clear, engaging and brand-focused label systems that communicate essential information while maintaining visual impact.
Consistent packaging families designed to scale across multiple products and collections.
High-quality visualizations that bring packaging concepts to life before production.
Strategic design decisions that align packaging with brand positioning and customer expectations.
Designed for the Ventavis medical event for Novartis, this limited-edition chocolate box transformed a promotional gift into a meaningful brand experience.
The concept was inspired by the butterfly as a symbol of freedom, lightness and effortless breathing—a visual metaphor that reflects the core benefit of the treatment. As the box opens, the butterfly wings rise, creating a memorable unboxing moment that reinforces the feeling of movement, air and renewed freedom.
Beyond protecting the product, the packaging was designed to communicate the brand’s message through storytelling, structural design and interaction, turning a simple gift into an emotional and memorable experience for healthcare professionals.
Project Overview
This holiday packaging concept was created for the Oreo Fudge seasonal collection, featuring both White Chocolate and Dark Chocolate covered cookies.
Inspired by Oreo’s Daily Christmas strategy, the objective was to transform the product into a festive gift that people would enjoy sharing throughout the holiday season. The circular box echoes the iconic Oreo cookie, while the ribbon and melting chocolate graphics create the feeling of an unexpected Christmas present.
Designed for families and everyday celebrations, the packaging balances playful storytelling with a premium presentation, reinforcing Oreo’s joyful personality while encouraging moments of connection and sharing.
TONE OF VOICE
Cheerful · Playful · Fun · Appetizing · Optimistic, but not naïve · Universal · Inclusive · Authentic · Bold · Youthful spirit, without being childish · Appealing to both adults and children · Made for sharing
Whether you’re launching a brand, scaling an ecommerce business, or looking for creative leadership — let’s create something meaningful together.
© 2026 Mercedes Goncalves — Madrid, Spain