Generative AI has become part of my creative process — from the first wild idea to the final visual. I use it to explore faster, experiment further and build things that would be difficult, expensive or simply impossible to produce traditionally.
Ideas, moodboards, visual territories, references and unexpected directions.
Characters, environments, photography, compositions, campaign visuals and content.
Art direction, composition, typography, retouching, consistency and post-production.
Turning successful creative directions into systems, variations and content for different channels.
AI IS NOT A TOOL.
IT’S A CREATIVE SYSTEM.
Midjourney · Adobe Firefly · Leonardo AI · Google Studio · Gemini · Nano Banana 2/PRO
Concept development, art direction, visual exploration, photorealistic imagery, character development, environments, campaign worlds and image variations.
What I use it for:
From “what if?” to a fully developed visual direction — exploring multiple creative territories before committing to production.
Runway · Seedance · Kling AI · Google Veo · Luma Dream Machine / Ray · Pika · Hailuo AI / MiniMax · Adobe Firefly Video
Text-to-video · Image-to-video · Video-to-video · Camera movement · Character animation · Cinematic sequences · Product motion · Visual effects · Reference-driven generation
Runway · Adobe After Effects · Adobe Premiere Pro · Topaz Video AI · DaVinci Resolve · CapCut
Upscaling · Frame interpolation · Cleanup · Editing · Compositing · Color · Motion design · Final delivery
Higgsfield · Pika · Runway · Luma
Camera choreography · Dynamic shots · Product movement · Social effects · Cinematic transitions · Image animation
HeyGen · Synthesia · Character-based AI workflows · CapCut
Virtual presenters · Digital characters · Lip sync · Talking avatars · Corporate content
ElevenLabs · Google Lyria · Suno · Artlist · CapCut · ClipChamp
Voice generation · Voiceovers · Sound design · Music · Audio experimentation
ChatGPT · Gemini · Claude
Creative strategy · Research · Concept development · Campaign territories · Copy exploration · Prompt systems · Creative analysis · Workflow design
I don’t always use AI to create an entire video from scratch. Sometimes I use it to create the one shot that would otherwise be impossible to shoot.
I integrate generative AI into my video workflow wherever it can make the idea stronger — from generating individual clips, animating still images and creating camera movements, to extending scenes, experimenting with transitions, building visual effects or creating specific moments that would be difficult, expensive or simply impossible to produce traditionally.
AI becomes another production tool.
I combine it with art direction, editing, motion, compositing and post-production to turn individual AI-generated moments into a cohesive piece of content.
The goal is not to make something look AI-generated.
The goal is to make the idea possible.
FIX IT. DON’T FAKE IT.
MAKING GOOD PRODUCT PHOTOGRAPHY BETTER.
Product photography doesn’t always need to be recreated from scratch. Sometimes it just needs a little more light, a cleaner composition or a better environment.
I use AI to enhance existing product images, improve lighting and backgrounds, remove distractions, extend compositions and create new visual contexts while keeping the product itself accurate and recognizable.
The goal is not to change the product. It’s to make the image do it justice.
NO STUDIO. NO LIMITS.
FROM WHITE BACKGROUND TO A WHOLE WORLD.
Sometimes all you have is the product: clean, isolated and photographed against a white background.
I use AI to turn that simple starting point into a more compelling visual — creating environments, lighting, shadows, textures and lifestyle contexts while keeping the product itself accurate and at the center of the image.
One product. Endless possibilities.
Sometimes the product is only the starting point.
With AI, I can build the world around it — creating the setting, lighting, mood and context that bring the product to life. From a simple packshot to a complete lifestyle scene, I use AI to explore visual directions that would otherwise require a full production.
The product stays at the center. The possibilities expand around it.
